Get Your Customers to Remember You By Telling Stories
May 30, 2014
Here’s the best marketing advice for the lending industry: Tell the story behind the loan. It’s 100 times more memorable,…
Blog
Game-changing strategies, insider insights, and powerful solutions for growing your lending business.
Best Practices for Database and Version Upgrade and Testing
May 23, 2014
When it is time to upgrade the version of your loan system, it is generally advantageous for a lender or…
The Hiring Conundrum
April 28, 2014
In today’s leaner and meaner business environment, we are constantly under pressure to deliver more with less. Whether it’s an…
Humanizing Marketing
March 27, 2014
March 27, 2014 There is something intrinsically appealing about truly connecting with your audience. In the world of marketing, that…
So What the Heck is the Money Supply Anyway?
March 11, 2014
Money is a strange thing. It has elusive properties that no other thing in our experience seems to have. If…
How to Build A Foundation For Compliance
February 26, 2014
In my business of loan management software, one of the hottest topics is “Compliance.” That’s in quotes, because Compliance with…
Why Mortage Loans Are Fixed Amortized
January 31, 2014
In a simple interest loan, interest is accrued every day on the outstanding principal balance. The periodic payment amount is…
The Relationship Between Interest and APR
January 12, 2014
Let’s say you’re going to borrow $100,000 in a 30-year mortgage. You have two loans to pick from. One is…
Flexibility: The Difference Between Triumph and Disappointment
November 18, 2013
Charles de Gaulle, the famous French statesman and WWII general, said, “You have to be fast on your feet and…